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5 reasons to use Pardot Lightning

5 Reasons to Start Using Pardot Lightning

Salesforce Lightning is the future – that is one thing we can all agree on. (If you are still using Salesforce Classic, it’s time to consider an upgrade.) The Pardot App via Salesforce Lightning debuted in Released in Winter ’19, offering a single view for Marketers and Sales Users. Since that time, all of the […]

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The Customer Data Problem and Salesforce CDP

The Customer Data Problem & Salesforce CDP

The CDP acronym has emerged in recent years as yet another must-have TLA (or ‘three letter acronym’) that every marketing team simply cannot live without. In this article, I explain what exactly a Customer Data Platform is, why you might actually need one, and how Salesforce is working to redefine CDP. Show Me the Data […]

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