Marketing automation Archives

How to Leverage Interaction Studio and Marketing Cloud to Create Highly Customized Customer Journeys

According to Salesforce’s 2020 Marketing Intelligence Report, only 45% of marketers believe they can drive measurable business outcomes very well. In order to reach today’s consumers, brands need to be...

How to Build Custom Content Blocks for Salesforce Marketing Cloud with MJML

This post was written for marketing teams leveraging Salesforce Marketing Cloud who want to maximize their efficiency when sending emails. Instead of building a unique email from scratch for every...

Email Marketing: How to Design a Great Preference Center

This post is written for marketing automation professionals and provides actionable advice on how to implement a preference center, including: How a preference center can decrease your unsubscribe rate and...

Pardot Lead Scoring: Best Practices for Enterprises

Pardot lead scoring is a powerful way for enterprise marketers to track prospects, segment leads by level of interest in order to deliver tailored content, and qualify leads so they...

Salesforce MVP Eliot Harper Joins CloudKettle

We are excited to welcome Salesforce MVP Eliot Harper to the CloudKettle team as a Senior Marketing Technology Architect! Eliot Harper has been recognized, by Salesforce, as a member of...

Why Pardot Is Enterprise Ready

When discussing enterprise B2B marketing automation platforms, oftentimes people mention their use of Marketo. Their dominant market share, especially with enterprise companies, is one of the reasons Adobe was willing...