ROI Archives

How to Align Go-to-Market to Accelerate Growth

We sat down with Lauren Vaccarello, VP of Customer Experience at Box to talk about the Four Horses model of attribution. Lauren has a proven track record of accelerating revenue growth...

How to Stop Users from Exporting Data from Salesforce

Restrict Employees From Exporting Salesforce Data An important part of securing your Salesforce org is making sure your Sales Cloud data is protected. To achieve that, Users (who are not...

Top 5 Things to Monitor in Salesforce

How to Monitor the Security of your Salesforce Instance Monitoring Salesforce is key to ensuring the overall security of your instance doesn’t degrade over time. Often well-meaning employees make mistakes...

Three Things To Consider Before Your Next MarTech Purchase

Marketers are living in a golden age of marketing. No longer do marketers have to rely on mass-marketing initiatives to help reach desired audiences. Instead of launching multi-million dollar campaigns...

Protect your Instance: Three Things to Monitor in Salesforce

Salesforce is often thought of as an organization’s “single source of truth”. Full of information from various business units, your CRM provides a 360-degree view of everything that is happening...

Top Five Misconceptions of Data Warehousing Projects

This post was contributed by Saadat Qadri, Analytics Practice Lead at Outshine. This post discusses how and why data warehousing is part of the remedy to a siloed marketing stack,...