Maura Ginty on B2B Pricing and Lead Qualification

Maura Ginty is a marketing executive with deep expertise in content strategy, data-informed marketing, and demand generation. Most recently she worked as the Vice President of Marketing at Kissmetrics before...

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My Two Favorite Salesforce Reports

Recently I was hosting a seminar, which covered among other things, some key reports that I find helpful as part of a Salesforce dashboard for founders and startup leaders (still...

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Security Guide: How to Protect and Monitor Salesforce

As the cost and risks associated with data breaches continue to climb, cybersecurity is a topic that should be a priority for every B2B SaaS company.

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