Salesforce Marketing Cloud Archives

Mastering Salesforce Consent Management

In my previous post, I explained current and emerging data protection regulations and the different considerations when designing and implementing a consent management framework. In this post, I explain how...

Securing Data in Motion With Salesforce Marketing Cloud

In this post, we look at how to move data in and out of Salesforce Marketing Cloud securely. When designing data exchange processes between Salesforce Marketing Cloud and external platforms,...

Einstein Content Selection for Salesforce Marketing Cloud

The recording below is the third episode of the Master Einstein for Salesforce Marketing Cloud webinar series hosted by Salesforce MVP Eliot Harper. In this video, Eliot Harper provides an...

Einstein Messaging Insights and Einstein Copy Insights for Salesforce Marketing Cloud

The recording below is the first episode of the Master Einstein for Salesforce Marketing Cloud webinar series hosted by Salesforce MVP Eliot Harper. In this video, Eliot Harper explains Einstein Messaging...

Salesforce Einstein Engagement Frequency & Engagement Scoring

The recording below is the first episode of the Master Einstein for Salesforce Marketing Cloud webinar series hosted by Salesforce MVP Eliot Harper. In this video, Eliot explains Einstein Engagement...

Salesforce MVP Eliot Harper Joins CloudKettle

We are excited to welcome Salesforce MVP Eliot Harper to the CloudKettle team as a Senior Marketing Technology Architect! Eliot Harper has been recognized, by Salesforce, as a member of...