Marketing Cloud Case Study | Software Company

Creating a Custom ABM Solution with Cloud Pages

Global SaaS Company Accelerates ABM with Marketing Cloud & Cloud Pages

The Challenge

The client has a large Sales team with Executives that manage multiple enterprise accounts. There are massive opportunities to upsell/cross-sell solutions, but an overwhelming amount of information and data available about clients, which made it challenging for Account Executives to know where to dedicate time and energy.

Goal 1

Help Account Executives identify the best upsell and cross-sell opportunities 

Narrow the focus of Account Executives by giving them the right data to help focus their time and energy on accounts with the greatest return on their time investment.

Goal 2

Give Managers up-to-date team data in an easily accessible format

Beyond the Account Executive Team, Managers were also interested in knowing how team members were spending time, and how they were leveraging the information at their disposal.

This unique challenge
lead to the creation of
a fully custom ABM solution
using existing Salesforce platforms.

Focused Solutions

Marketing Cloud Engagement

By leveraging existing data within Sales Cloud, the most promising Accounts and Contacts and the most appropriate sales/support collateral, was served to AEs via email, based on customized algorithms.

Cloud Pages

By building a custom solution with CloudPages, CloudKettle was able to create a light ABM solution that was password protected, provided actionable intelligence, and the assets that should be leveraged
at each touch point for the individual prospect – resulting in a platform that was fully powered by Marketing Cloud.

Key Success Metrics

CloudKettle worked with the client to create an ABM platform with a combination of Marketing Cloud features, including Cloud Pages, to accelerate Sales across the organization. This lead to:

  • The custom solution deployed to 3000 users
  • +24% increase in closed deal size compared with other accounts
  • +203% increase in revenue¬†of AEs who leveraged the platform (vs non-participating AEs)
  • 90,000 additional datapoints available for analysis for ongoing optimization and recommendation

UX Case Study | Healthcare Technology Industry

Supporting Explosive Growth with Salesforce

Healthcare Technology Company Expands Business Globally with CloudKettle's Help

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CloudKettle is fully SOC 2 Type 2 Audited and compliant. This means that we maintain the highest level of information security to ensure your sensitive information is handled safely and responsibly.

Our SOC 2 compliance ensures that we are managing data correctly in the five Trust Services Categories: security, availability, processing integrity, confidentiality, and privacy.

Get the Most out of

Salesforce isn’t always a standalone platform. We understand that getting the most out of your platform relies on architecting a heavily integrated ecosystem.

At CloudKettle, we deal with people, process, and technology holistically to roadmap scalable tactics for revenue generation. We begin with an audit, identify gaps, and build customized solutions and training for your organization.

Want to speak to a CloudKettle consultant about your Salesforce needs? Reach us at 1-800-878-4756 ext. 202, or fill out the form and one of our experts will be in touch.

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