Narrow the focus of Account Executives by giving them the right data to help focus their time and energy on accounts with the greatest return on their time investment.
Beyond the Account Executive Team, Managers were also interested in knowing how team members were spending time, and how they were leveraging the information at their disposal.
lead to the creation of
a fully custom ABM solution
using existing Salesforce platforms.
Marketing Cloud Engagement
By leveraging existing data within Sales Cloud, the most promising Accounts and Contacts and the most appropriate sales/support collateral, was served to AEs via email, based on customized algorithms.
By building a custom solution with CloudPages, CloudKettle was able to create a light ABM solution that was password protected, provided actionable intelligence, and the assets that should be leveraged
at each touch point for the individual prospect – resulting in a platform that was fully powered by Marketing Cloud.
Key Success Metrics
CloudKettle worked with the client to create an ABM platform with a combination of Marketing Cloud features, including Cloud Pages, to accelerate Sales across the organization. This lead to:
- The custom solution deployed to 3000 users
- +24% increase in closed deal size compared with other accounts
- +203% increase in revenue of AEs who leveraged the platform (vs non-participating AEs)
- 90,000 additional datapoints available for analysis for ongoing optimization and recommendation
Our Commitment to Security
CloudKettle is fully SOC 2 Type 2 Audited and compliant. This means that we maintain the highest level of information security to ensure your sensitive information is handled safely and responsibly.
Our SOC 2 compliance ensures that we are managing data correctly in the five Trust Services Categories: security, availability, processing integrity, confidentiality, and privacy.
Get the Most out of
Salesforce isn’t always a standalone platform. We understand that getting the most out of your platform relies on architecting a heavily integrated ecosystem.
At CloudKettle, we deal with people, process, and technology holistically to roadmap scalable tactics for revenue generation. We begin with an audit, identify gaps, and build customized solutions and training for your organization.
Want to speak to a CloudKettle consultant about your Salesforce needs? Reach us at 1-800-878-4756 ext. 202, or fill out the form and one of our experts will be in touch.
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