Marketing Automation Archives

How Marketers Accelerate Data Cloud ROI

Looking to turn your customer data into real, measurable ROI? In this blog I share how Salesforce Data Cloud and Advertising Studio can help marketers activate data in powerful, practical...

Simplify Content Management with SFCC Page Designer

Ever wondered how to streamline eCommerce content management without relying on developers? In this blog we will dive into how Salesforce Page Designer makes that possible. Salesforce B2C Commerce Cloud...

Salesforce Marketing Cloud Growth & Advanced: Features you should know about

Marketing Cloud Growth & Advanced: Features you should know about Salesforce introduced a new edition of Marketing Cloud last year, called Marketing Cloud Growth. This edition, built on the ‘core’...

Retail Revolution: How Location-Based Marketing Drives Customer Loyalty

Elevate your retail business with powerful location-based marketing through Salesforce Marketing Cloud. Picture this: you’re a business owner/manager, and you’ve just gained an edge on your competition by sending a...

Marketing Cloud Super Message Consumption Simplified

Marketing Cloud Engagement comes with Super Messages included in each license, but customers often need to understand how many additional Super Messages they might require. (Think of “Super Messages” as...

UTM Parameters Explained: From Basics to Best Practices

In modern marketing, there are multiple ways to measure attribution and track marketing campaign performance. While you can invest in expensive platforms and align your processes with complex methodologies, there’s...