Revenue Operations Archives

RevOps Leaders Panel

CloudKettle founder and CEO, Greg Poirier, was recently joined by Sales and Marketing/RevOps experts Ursula Ayrout and Betsy Sewell to chat about their experiences in RevOps and share some thoughts...

Thinking about starting fresh with a new Salesforce org? Don’t.

At CloudKettle, Salesforce org mergers and Salesforce org migrations are a regular part of our business. There is one question that is frequently raised by clients: “Should we create a...

Improving Salesforce Adoption in the Sales Channel for Telco

This post is co-authored by Robert Josey from Bell There’s no debate on the topic: Salesforce is an incredibly valuable tool. It can be the source of truth and...

Please do not try to build your own Lead Routing Solution in Salesforce

I beg of you. Don’t do it. One might assume that an organization that provides high end resources to enterprises would want to build big complex things. And in some...

The Salesforce Partner Questionnaire Checklist

Questions to Ask Before Selecting a Salesforce Partner The Salesforce ecosystem and Sales and Marketing Operations in general are evolving at a whirlwind pace. It is almost impossible to have...

An Interview with Katrina Wong: The Future of Customer Engagement

Katrina Wong is the VP of Product Marketing and Demand Generation at Twilio Segment. CloudKettle’s CEO Greg Poirier recently caught up with Katrina for a discussion about how she got...