NEW eBook: Revenue Operations Playbook 2020

Insights from Enterprise Experts

Our latest eBook explores how to keep each department in the go-to-market (GTM) organization driving towards the overall revenue goals of the company. In the first section, we sit down with some of the brightest minds in Marketing, Sales, and Customer Success to talk about Revenue Operations strategy. They share practices and challenges, but also answer questions like:

  • What is the first metric you check each morning?
  • How do you decide what marketing’s contribution is to the pipeline?
  • How does Marketing Operations (MOPs) play a role in marketing credibility?
  • What is the most important metric or KPI for measuring sales success?
  • How does Customer Success strategy vary by segment?

The second section is written by Lauren Vaccarello, CMO at Talend. She shares how the Four Horsemen model of attribution can be leveraged to keep all of the GTM organization on the hook for Annual Recurring Revenue (ARR) pipeline contribution. In the last section of the eBook, hear from our experts on how to effectively implement and run Pipeline Council meetings.

Download the Revenue Operations Playbook 2020 today to learn about Revenue Operations strategy and tactics to take your company to the next level in 2020.

You may be interested in

Blue background with the title "Marketing Cloud Growth & Advanced: Features You Should Know About." The image includes Salesforce's Agentforce avatar beside various icons such as a bar chart, envelope and data diagram.

Salesforce Marketing Cloud Growth & Advanced: Features you should know about

Marketing Cloud Growth & Advanced: Features you should know about Salesforce introduced a new edition of Marketing Cloud last year, called Marketing Cloud Growth. This edition, built on the ‘core’ Salesforce platform (referred to as ‘Marketing Cloud on core’), can natively use Data Cloud capabilities and Einstein’s generative tools. Geared towards B2B and SMB organizations, […]

Read More

Shopping journeys in Salesforce

Beyond Functionality: How UI Creates a Seamless Shopping Journey in Salesforce

While visual appeal is important, a truly effective user interface (UI) goes much deeper. It’s about creating a seamless and enjoyable shopping experience that drives conversions and boosts customer satisfaction. A well-designed UI builds trust and makes it easy for users to find what they need, leading to a smoother checkout process and a more […]

Read More

Sign up for the latest tips & news from CloudKettle

Thank you for subscribing.