This post is written for marketing automation professionals and provides actionable advice on how to implement a preference center, including: How a preference center can decrease your unsubscribe rate and...
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Tag: Email
How to Create a Creative Communications Guide for a SaaS Company
It used to be that Marketing and Public Relations departments were able to oversee all external communications for an organization. For better or worse, they were able to shape the...
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How to Build Your First Marketing Automation Workflow
The Content Delivery Workflow Content delivery workflows are the foundation of the marketing automation world. These workflows are the delivery mechanism for ebook, case study and other lead generation efforts on...
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The Five Building Blocks of Marketing Automation
Marketing automation platforms can seem complex. However, at their heart, every marketing automation tool is powered by workflows. Generally, workflows involve either updating a person’s information in a CRM, sending them an email, or both....
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Security Guide: How to Protect and Monitor Salesforce
As the cost and risks associated with data breaches continue to climb, cybersecurity is a topic that should be a priority for every B2B SaaS company.
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