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Quality Assurance for Marketing Automation

Quality Assurance for Marketing Automation

Your metrics are only as good as your data, so how do you take steps to ensure your marketing automation (MA) system stays clean and is working optimally? The easiest way: regularly perform quality assurance (QA) reviews on Marketing Automation systems to make sure they are always in tip top shape. You can automate most […]

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Please do not try to build your own Lead Routing Solution in Salesforce

I beg of you. Don’t do it. One might assume that an organization that provides high end resources to enterprises would want to build big complex things. And in some cases that is true – myself and our team overall enjoy solving very complex problems. But we have also been working in the Salesforce ecosystem […]

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