Dan Stratton, Author at CloudKettle

Don’t Eliminate the Lead Object

Salesforce is a powerful CRM that helps businesses manage customer relationships and streamline their sales processes. One of the cornerstone elements of Salesforce is the Lead object, which allows companies...

Salesforce Pipeline Inspection

This feature is a must for RevOps Leaders. It has been said many times, “Your Salesforce is only as good as its data.” That statement will always ring true, as...

Reporting on Unique Values in Salesforce

Marketing attribution remains a hot topic within B2B marketing circles as everyone tries to be smarter with their budgets. While we could have endless conversations on how granular you need...

Super-charge Your Salesforce Reports

Improve Salesforce Reports with Formulas Salesforce Reports and Dashboard are cornerstones for Marketing Operations and Sales Operations teams of all shapes and sizes. They provide the ability to compile and...

Pardot Lead Scoring: Best Practices for Enterprises

Pardot lead scoring is a powerful way for enterprise marketers to track prospects, segment leads by level of interest in order to deliver tailored content, and qualify leads so they...

Why Pardot Is Enterprise Ready

When discussing enterprise B2B marketing automation platforms, oftentimes people mention their use of Marketo. Their dominant market share, especially with enterprise companies, is one of the reasons Adobe was willing...