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Data Architecture Principles for Salesforce Marketing Cloud

Proper data architecture helps ensure that your data is secure, accessible, available, and can be trusted. Failure to properly implement data architecture can lead to serious consequences for your organization.

Salesforce Marketing Cloud relies heavily on data, so important structural choices need to be made when integrating multiple data sources.

Authored by Salesforce MVP Eliot Harper, this new eBook provides key considerations when designing your data architecture in Marketing Cloud, and explains six fundamental principles for managing data in Salesforce Marketing Cloud.

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