eBook
Proper data architecture helps ensure that your data is secure, accessible, available, and can be trusted. Failure to properly implement data architecture can lead to serious consequences for your organization.
Salesforce Marketing Cloud relies heavily on data, so important structural choices need to be made when integrating multiple data sources.
Authored by Salesforce MVP Eliot Harper, this new eBook provides key considerations when designing your data architecture in Marketing Cloud, and explains six fundamental principles for managing data in Salesforce Marketing Cloud.
Here is your link to the resource. We'll send a copy to your email as well.
Video
In this video, Eliot Harper provides an in-depth presentation and demonstration of Einstein Email and Web Recommendations for Salesforce Marketing Cloud.
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The RFM model (Recency, Frequency, and Monetary) is a simple but powerful tool to help […]
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The CDP acronym has emerged in recent years as yet another must-have TLA (or âthree letter acronymâ) that every marketing team simply cannot live without. In this article, I explain what exactly a Customer Data Platform is, why you might actually need one, and how Salesforce is working to redefine CDP. Show Me the Data […]
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Mistakes can be made when using any enterprise platform and Marketing Cloud is no exception to the rule. Most user-based mistakes are caused by taking shortcuts, like an inadequate implementation, failing to invest in training, or not testing. However there are always some mistakes that are inevitable and all part of the learning process. Someone […]
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