Data is at the core of virtually everything we do as digital marketers. It powers how, when, and where we talk to our customers and prospects. And there’s a lot...
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Data is at the core of virtually everything we do as digital marketers. It powers how, when, and where we talk to our customers and prospects. And there’s a lot...
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If you are not familiar with the RFM model (Recency, Frequency, and Monetary) and how it can help drive customer segmentation, we recommend you read How to Leverage the RFM...
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Today, organizations have more data about their customers than ever before. The RFM model is a simple but powerful tool to sift through consumer data and categorize customers based on...
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In August, Jon McGinley and I flew to Boston and were interviewed by John Wall for the Marketing Over Coffee podcast. We talked about our time at Radian6, before and...
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Drink coffee. A lot of it. And don’t do it alone. So you want a career in Marketing? Let me tell you about how I got almost every job I...
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Don’t Spend Money on Marketing Automation (yet) Marketing automation platforms like Hubspot, Pardot, Eloqua and Marketo are serious investments. Unless you are a startup (more on Hubspot’s plan for startups...
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As the cost and risks associated with data breaches continue to climb, cybersecurity is a topic that should be a priority for every B2B SaaS company.
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