If you are not familiar with the RFM model (Recency, Frequency, and Monetary) and how it can help drive customer segmentation, we recommend you read How to Leverage the RFM...
Blog
Category: Online, Inbound and Content Marketing
How to Leverage the RFM Model to Drive Customer Segmentation
Today, organizations have more data about their customers than ever before. The RFM model is a simple but powerful tool to sift through consumer data and categorize customers based on...
Avoiding the Startup Pay Per Lead Wall
Content marketing is a concept that many startups struggle with; predominantly because it requires near-term concentrated investments of time. Early stage companies are very time poor and the concept of...
The Marketing Over Coffee Podcast: An Interview
In August, Jon McGinley and I flew to Boston and were interviewed by John Wall for the Marketing Over Coffee podcast. We talked about our time at Radian6, before and...
How to Get Your First Job in Marketing
Drink coffee. A lot of it. And don’t do it alone. So you want a career in Marketing? Let me tell you about how I got almost every job I...
The Marketing Automation Readiness Checklist
Don’t Spend Money on Marketing Automation (yet) Marketing automation platforms like Hubspot, Pardot, Eloqua and Marketo are serious investments. Unless you are a startup (more on Hubspot’s plan for startups...
Security Guide: How to Protect and Monitor Salesforce
As the cost and risks associated with data breaches continue to climb, cybersecurity is a topic that should be a priority for every B2B SaaS company. Recently, IBM published that...
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