B2B Archives

Salesforce Security: Admin Checklist

The following post was written by Prag Ravichandran Kamalaveni, Salesforce Practice Lead at CloudKettle. Prag is an experienced consultant and an avid supporter of the Salesforce community. In addition to being...

Protect your Instance: Three Things to Monitor in Salesforce

Salesforce is often thought of as an organization’s “single source of truth”. Full of information from various business units, your CRM provides a 360-degree view of everything that is happening...

Why Excel is a Startup’s Worst Enemy

This blog post was born out of an off-hand tweet written by our President and Founder Greg Poirier that stirred up an interesting conversation. Greg has a decade of startup...

Cross-Channel Data Cleanliness Best Practices

The ability to use cross-channel data in analytics can be extremely valuable if done correctly. In this post we give an overview of foundational cross-channel data cleanliness best practices in...

Greg Poirier Wins EY Entrepreneur Of The Year ® 2018 Atlantic

Last week CloudKettle celebrated an exciting win as our President Greg Poirier was named EY Entrepreneur of the Year in the Professional Services category. We wanted to take this opportunity...

Negative Churn: Reaching the Pinnacle of Customer Success

There is no doubt we are living in the subscription economy. Some of the fastest growing, most successful, and best-known companies are based on subscription, or SaaS, business models. This...