Saas Archives

How Salesforce Powers the Revenue Stack and Renewals

Editor’s Note: For more on the Revenue Stack, be sure to check out our preceding post, The Revenue Stack & the rise of the Chief Revenue Officer. Salesforce is the...

NEW eBook | The Chief Revenue Officer’s Guide to Revenue & Reporting

Our newest eBook, A Chief Revenue Officer’s Guide to Revenue & Reporting, is a must read for any high-growth B2B SaaS company. In this ebook, we cover why Chief Revenue...

Growth Hacking is Checkers, and Integrated Marketing is Chess

Three questions to ask yourself to ensure a growth hack is worth the investment For more on growth hacking, be sure to check out our preceding post, Growth Hacking: the...

Growth Hacking: the Good, the Bad, and the Potential Security Risks

A marketing trend that has become synonymous with hyper-growth is growth hacking. In our experience, often the scarcest resource at fast-growing organizations is employee time. When evaluating if allocating employees...

Event Marketing 101

Event marketing can be an effective way to connect with customers/prospects, build brand awareness, and expedite deals. Or, it can be a corporate boondoggle, erode brand goodwill, and be a...

Hockey Stick Growth is a Lie

The hockey stick growth slide you have in your pitch deck. This one: Throw it away. It’s a lie and makes you look foolish to investors. Why Hockey Stick...