Greg Poirier

CloudKettle: Year 4 by the Numbers

Each year we look back at how CloudKettle performed and publish a post highlighting some of our most interesting facts and figures. We’re an analytical group of people and this...

The 5 Steps for a Successful SaaS B2B Renewal

What is Churn? Rapid growth for SaaS businesses is important, not just to scale, but also to demonstrate traction to investors. However, B2B SaaS companies invest a massive amount of...

BANT: A Dead Easy Method for Qualifying Leads

BANT, purportedly created by IBM, is widely used, generally accepted, and easy-to-understand method for qualifying leads. What does BANT stand for? The acronym BANT stands for Budget, Authority, Need, and Timeline....

Why Excel is a Startup’s Worst Enemy

This blog post was born out of an off-hand tweet written by our President and Founder Greg Poirier that stirred up an interesting conversation. Greg has a decade of startup...

How to Create a Dedicated Integration User in Salesforce

If you’re not sure what a Dedicated Integration User is or you’re not convinced there’s value in having an Integration User, check out our previous blog post: Why You Need...

Why You Need A Dedicated Salesforce Integration User

Salesforce is the most powerful CRM in the world, in large part because of how diverse the ecosystem of tools that can be integrated with it is. Organizations have long...