Marketing automation platforms can seem complex. However, at their heart, every marketing automation tool is powered by workflows. Generally, workflows involve either updating a person’s information in a CRM, sending them an email, or both....
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Your startup has great buzz, you’ve got some funding and now you have been able attract serious talent. The problem is, you’ve never had to hire anyone before. Yes, you have...
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I’ve been very fortunate over the past few years to work at exciting organizations like Salesforce Radian6. Over time, I’ve also had the opportunity to meet many young companies who have...
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Recently I was hosting a seminar, which covered among other things, some key reports that I find helpful as part of a Salesforce dashboard for founders and startup leaders (still...
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As the cost and risks associated with data breaches continue to climb, cybersecurity is a topic that should be a priority for every B2B SaaS company.
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