Greg Poirier

CloudKettle: Year 7 By the Numbers

CloudKettle has always had transparency as one of its core values and that is one of the reasons why this annual recap is my favorite blog post each year. In...

An Interview with Katrina Wong: The Future of Customer Engagement

Katrina Wong is the VP of Product Marketing and Demand Generation at Twilio Segment. CloudKettle’s CEO Greg Poirier recently caught up with Katrina for a discussion about how she got...

CloudKettle: Year Six by the Numbers

Everyone gets a bit introspective this time of year and like most organizations, we crunch the numbers and see how we performed against our annual goals. What is different about...

The Curse of Product-Market Fit

A solid product-market fit is key to a company’s success. Some organizations, in particular, B2B SaaS companies, will hit product-market fit so quickly that they have the luxury of becoming...

Salesforce Security: Why Enterprises Need A Tiered Administrator Structure

Does it really matter how many users in your Salesforce org have administrative permissions? Are there risks associated with having too many Salesforce Admins? If so, how can we mitigate...

CloudKettle: Year Five By The Numbers

Half a decade, wow! If you’d asked me on that first day, I’d have confidently said the company would still be around in 5 years. If you’d asked me about...