Hockey Stick Growth is a Lie

 The hockey stick growth slide you have in your pitch deck. This one:   Throw it away. It’s a lie and makes you look foolish to investors. Why Hockey Stick...

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CloudKettle: Year 2 by the Numbers

It’s hard to believe that year two for CloudKettle has come and gone (some days it feels more like year five or six). CloudKettle has no investors or board to...

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Lead Generation: Getting Organized

Create and prioritize lists then manage your time for success This post is the sequel to Lead Generation: Getting Started, which primarily deals with high-level concepts surrounding targeting prospects and medium...

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Security Guide: How to Protect and Monitor Salesforce

As the cost and risks associated with data breaches continue to climb, cybersecurity is a topic that should be a priority for every B2B SaaS company.

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