What is Marketing Automation?

While you may not be familiar with the term Marketing Automation, you certainly are familiar with what it does. If you are online, you interact with Marketing Automation platforms like...

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How to Build Your First Marketing Automation Workflow

The Content Delivery Workflow Content delivery workflows are the foundation of the marketing automation world. These workflows are the delivery mechanism for ebook, case study and other lead generation efforts on...

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Why You Should be Using Marketing Automation

Marketing automation isn’t free and it isn’t a replacement for advertising. However, leads that are generated from inbound and content marketing and then accelerated with marketing automation can improve the...

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The Five Building Blocks of Marketing Automation

Marketing automation platforms can seem complex. However, at their heart, every marketing automation tool is powered by workflows. Generally, workflows involve either updating a person’s information in a CRM, sending them an email, or both....

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New Hire Checklist for Startups

Your startup has great buzz, you’ve got some funding and now you have been able attract serious talent. The problem is, you’ve never had to hire anyone before. Yes, you have...

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Security Guide: How to Protect and Monitor Salesforce

As the cost and risks associated with data breaches continue to climb, cybersecurity is a topic that should be a priority for every B2B SaaS company.

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