Greg Poirier

Lead Generation: Getting Organized

Create and prioritize lists then manage your time for success This post is the sequel to Lead Generation: Getting Started, which primarily deals with high-level concepts surrounding targeting prospects and medium...

Why SDRs Should Report to Marketing, not Sales

Previously, we talked about why and how your fast growing B2B SaaS company should invest in building a Lead Generation team. If you’re wondering what a SDR (sales development representative)...

The How to Guide: CRM Integrations

When assessing a CRM, fast-growing SaaS companies often make the mistake of evaluating each SaaS tool they plan to integrate with their CRM as a piece, rather than as part...

CloudKettle: Year 1 By the Numbers

It has been one year since I officially left my role as COO of Livelenz to start my own company and looking back, it wasn’t a logical decision. But it was...

How to Create a Creative Communications Guide for a SaaS Company

It used to be that Marketing and Public Relations departments were able to oversee all external communications for an organization. For better or worse, they were able to shape the...

The Salesforce ButtonClick Admin Podcast

This week I got to speak with the ButtonClick Admin podcast about startups and some of the common problems that CloudKettle sees founders are experiencing when scaling their business and how...