Greg Poirier

CloudKettle: Year 1 By the Numbers

It has been one year since I officially left my role as COO of Livelenz to start my own company and looking back, it wasn’t a logical decision. But it was...

How to Create a Creative Communications Guide for a SaaS Company

It used to be that Marketing and Public Relations departments were able to oversee all external communications for an organization. For better or worse, they were able to shape the...

The Salesforce ButtonClick Admin Podcast

This week I got to speak with the ButtonClick Admin podcast about startups and some of the common problems that CloudKettle sees founders are experiencing when scaling their business and how...

The Marketing Over Coffee Podcast: An Interview

In August, Jon McGinley and I flew to Boston and were interviewed by John Wall for the Marketing Over Coffee podcast. We talked about our time at Radian6, before and...

How to Get Your First Job in Marketing

Drink coffee. A lot of it. And don’t do it alone. So you want a career in Marketing? Let me tell you about how I got almost every job I...

Implementing Salesforce at Your Startup? Here’s What You Need to Know

If you are considering implementing Salesforce (or any CRM for that matter) at your startup, there are key things you need to know, or at least be thinking about, to...