Jon McGinley, Author at CloudKettle

Register Now: Preference Management Best Practices Webinar!

Upcoming Webinar: Preference Management Best Practices with Salesforce featuring Salesforce MVP, Eliot Harper, and Director, Salesforce Marketing Cloud, Greg Bates. In this webinar, you will learn how to effectively...

Dreamforce 2019: Sessions by the Numbers

Another Dreamforce has come and gone. This year the sessions, learnings, and celebrations were better than ever. As a Salesforce Silver Partner, Dreamforce is a marquee event for our organization,...

‘Tis the season!

The season for late nights, deep discounts, and last minute deals. The season for renewing old relationships, and hurried calls to folks you haven’t seen or heard from in months....

Negative Churn: Reaching the Pinnacle of Customer Success

There is no doubt we are living in the subscription economy. Some of the fastest growing, most successful, and best-known companies are based on subscription, or SaaS, business models. This...

How to Audit your Lead Management Efforts

Many Sales organizations worry or complain they don’t have enough leads. In our experience, that’s rarely the case. Once a fast-growing organization has hit its stride, the problem isn’t the...

Four Steps to Transform Curiosity into B2B Marketing Results

It’s 8:00 AM on Monday morning. An employee of yours sits at their desk drinking coffee and going through emails. They get curious about an eBook and the latest inbound...