Marketing Automation Archives

RevOps Leaders Panel

CloudKettle founder and CEO, Greg Poirier, was recently joined by Sales and Marketing/RevOps experts Ursula Ayrout and Betsy Sewell to chat about their experiences in RevOps and share some thoughts...

Collecting Zero Party Data to Enhance User Experience

Data is at the core of virtually everything we do as digital marketers. It powers how, when, and where we talk to our customers and prospects. And there’s a lot...

Your 30/60/90 Day Plan for Learning Salesforce Marketing Cloud

Salesforce Marketing Cloud (SFMC) is one of the top platforms available to marketing automation professionals today. Thanks to its popularity, there is an abundance of online resources full of tips...

BANT: A Dead Easy Method for Qualifying Leads

BANT, purportedly created by IBM, is widely used, generally accepted, and easy-to-understand method for qualifying leads. What does BANT stand for? The acronym BANT stands for Budget, Authority, Need, and Timeline....

How to Build a Multilingual Dynamic Email Template in 6 Simple Steps

If your business has an international workforce or is based in a multilingual country like Canada, sending multilingual emails is likely a core part of your internal and external communication...

Please do not try to build your own Lead Routing Solution in Salesforce

I beg of you. Don’t do it. One might assume that an organization that provides high end resources to enterprises would want to build big complex things. And in some...