August 10, 2017·This article was submitted by Lisa Schnare, Manager of the Relationship Development Team at Affinio. Affinio is an advanced marketing intelligence platform that leverages the interest graph to understand today’s... Read More
Marketing Automation to Enable Renewals
Read this post to learn how you can leverage Marketing Automation beyond the initial sale to enable upsell and renewals. Marketing Automation: The Status Quo B2B marketers understand how to...
How Salesforce Powers the Revenue Stack and Renewals
Editor’s Note: For more on the Revenue Stack, be sure to check out our preceding post, The Revenue Stack & the rise of the Chief Revenue Officer. Salesforce is the...
NEW eBook | The Chief Revenue Officer’s Guide to Revenue & Reporting
Our newest eBook, A Chief Revenue Officer’s Guide to Revenue & Reporting, is a must read for any high-growth B2B SaaS company. In this ebook, we cover why Chief Revenue...
Growth Hacking is Checkers, and Integrated Marketing is Chess
Three questions to ask yourself to ensure a growth hack is worth the investment For more on growth hacking, be sure to check out our preceding post, Growth Hacking: the...
Growth Hacking: the Good, the Bad, and the Potential Security Risks
A marketing trend that has become synonymous with hyper-growth is growth hacking. In our experience, often the scarcest resource at fast-growing organizations is employee time. When evaluating if allocating employees...
Top 5 B2B Remarketing Mistakes
Andrew Breen is an advertising expert specializing in B2B SEM. Breen helps B2B SaaS companies drive pipeline with advertising and analytics. He also lends expertise to CloudKettle as the Advertising...
Meet the Team
We’ve been busy growing our team and are excited to announce the addition of Colin MacInnis and Pragadeesh Ravichandran Kamalaveni! Colin joins CloudKettle as a Marketing Analyst. Colin began his...
Event Marketing 101
Event marketing can be an effective way to connect with customers/prospects, build brand awareness, and expedite deals. Or, it can be a corporate boondoggle, erode brand goodwill, and be a...
Hockey Stick Growth is a Lie
The hockey stick growth slide you have in your pitch deck. This one: Throw it away. It’s a lie and makes you look foolish to investors. Why Hockey Stick...
How to Manage Advertising from end to end of the Customer Lifecycle
Joel Burke is a data insights and analytics expert and co-owner of Outshine: a data-driven digital marketing agency that specializes in Adwords and PPC management. Burke also lends expertise to...
The Revenue Stack & the Rise of the Chief Revenue Officer
Around 2015 the title Chief Revenue Officer (CRO) started gaining popularity within the SaaS space. Since then, we’ve seen it become more and more popular among tech companies. In this...
CloudKettle: Year 2 by the Numbers
It’s hard to believe that year two for CloudKettle has come and gone (some days it feels more like year five or six). CloudKettle has no investors or board to...
Security Guide: How to Protect and Monitor Salesforce
As the cost and risks associated with data breaches continue to climb, cybersecurity is a topic that should be a priority for every B2B SaaS company.
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