Salesforce and CRMs

How to Use Quip for Project Documentation in Salesforce: Best Practices

April 17, 2020·This post is for teams that use Salesforce and Quip, but want to learn how to leverage Quip’s robust features for project documentation. In this blog, we cover some best... Read More

by André Tremblay

Why Pardot Is Enterprise Ready

When discussing enterprise B2B marketing automation platforms, oftentimes people mention their use of Marketo. Their dominant market share, especially with enterprise companies, is one of the reasons Adobe was willing...

Sales Cloud and Google Analytics 360 Integration Checklist

The Sales Cloud and Google Analytics 360 integration can be leveraged for closed-loop reporting and for robust marketing insights that drive conversions. The checklist below was built to help experienced...

GUIDE: How to Integrate Sales Cloud and Google Analytics 360

Our latest guide examines how the Sales Cloud and Google Analytics 360 integration can be leveraged to gain better insights to inform marketing strategy and performance. This is a must-read...

Salesforce Spring ’20 Release: Here’s What You Need to Know

In advance of each Salesforce release, our team spends hours reviewing the new features, changes, and announcements to create a tailored overview for each of our clients. From this, we...

Document Your Org in Salesforce Using Quip

In our last Quip post, we provided best practices for project documentation using Quip for Salesforce. This post provides best practices for Salesforce Admins who want to use Quip to...

Press Release: Eilidh Lindsay-Sinclair Wins Rising Star Leadership Excellence Award

FOR IMMEDIATE RELEASE Eilidh Lindsay-Sinclair Wins Rising Star Leadership Excellence Award March 9, 2020, Halifax, NS: CloudKettle Inc. is pleased to announce that Eilidh Lindsay-Sinclair has been awarded a Rising...

Leveraging the Power of Google Sheets and Salesforce

When thinking about cornerstone software companies that are assisting enterprises today, Google and Salesforce are at the top of the list. With G-Suite, Google Cloud, and Google Marketing Platform offerings,...

Best Practices to Keep Salesforce Marketing Cloud Secure

This post was written for Salesforce Marketing Cloud Admins and developers who want to learn how to leverage Salesforce Marketing Cloud (SFMC) while keeping their instance safe. In this blog,...

Digital Skills for Women 2020

Digital Skills for Women is a non-profit learning cohort created by women for women aimed at female professionals who do not have experience in the tech/digital/IT industry. Powered by Digital...

Enterprise Expert Interview: Renaud Bizet Talks Marketing Operations

We sat down with Renaud Bizet, Vice President of Marketing Strategy & Operations at Splunk, to talk about Marketing Operations best practices for enterprise companies. Renaud is an accomplished Marketing...

How to Build an RFM Model for Customer Segmentation

If you are not familiar with the RFM model (Recency, Frequency, and Monetary) and how it can help drive customer segmentation, we recommend you read How to Leverage the RFM...

CloudKettle: Year Five By The Numbers

Half a decade, wow! If you’d asked me on that first day, I’d have confidently said the company would still be around in 5 years. If you’d asked me about...