September 1, 2021·The CDP acronym has emerged in recent years as yet another must-have TLA (or ‘three letter acronym’) that every marketing team simply cannot live without. In this article, I explain... Read More
Preparing for the Cookieless Web
A Shift Towards First and Second Party Data Many predict that the removal of third party cookies from the web will change the entire advertising landscape. Some have even dubbed...
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Restricting Sensitive Data in Salesforce with Restriction Rules
Introduction As part of the Summer ‘21 Release, Salesforce announced the new Restriction Rules (Beta) feature. This new feature provides an additional layer of security on top of the existing...
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Moving to an Event-Driven Architecture with Platform Events
What is Event-Driven Architecture? Event-Driven Architecture refers to reacting to a notably defined change of state vs. reacting to direct Data Manipulation Language (DML) statements. Event-Driven Architecture aims to break...
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Register Today: Learn SSJS from Salesforce MVP Eliot Harper
In this intensive online course, you will learn how to leverage Server-Side JavaScript (SSJS) to build sophisticated microsites and marketing automation processes in Salesforce Marketing Cloud. The course includes two...
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Getting Started with Pardot
The Ultimate Pardot Resource Guide This blog post is intended for marketing automation specialists switching to Pardot from another marketing automation platform, or anyone else who would like to learn...
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The W5 (and How) of Anti-Spam Compliance
As businesses grow and expand their reach internationally, compliance becomes increasingly important. Email compliance is an essential element of any successful long term marketing strategy; but complying with various anti-spam...
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Introducing Health Check for Salesforce Marketing Cloud
Identify key issues in your Salesforce Marketing Cloud account with an easy-to-use App. We’re excited to announce that Health Check for Salesforce Marketing Cloud will soon be available on Salesforce...
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Super-charge Your Salesforce Reports
Improve Salesforce Reports with Formulas Salesforce Reports and Dashboard are cornerstones for Marketing Operations and Sales Operations teams of all shapes and sizes. They provide the ability to compile and...
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How to Leverage Interaction Studio and Marketing Cloud to Create Highly Customized Customer Journeys
According to Salesforce’s 2020 Marketing Intelligence Report, only 45% of marketers believe they can drive measurable business outcomes very well. In order to reach today’s consumers, brands need to be...
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How to Ensure the Quality of Your Salesforce Lightning Web Component (LWC) Products: Jest Test Overview
This post is for Salesforce Developers creating UI components in Salesforce and Sales Operations leaders who manage Salesforce professionals. In it, we cover why leveraging Jest tests to ensure your...
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Greg Poirier on the Shane Barker Podcast: Enterprise Sales and Decoding Product-Market Fit
The Shane Barker podcasts below feature our CEO, Greg Poirier, and talk about enterprise sales, decoding product-market fit, and growth hacking. A little bit of background on the speaker, Greg...
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How to Build Custom Content Blocks for Salesforce Marketing Cloud with MJML
This post was written for marketing teams leveraging Salesforce Marketing Cloud who want to maximize their efficiency when sending emails. Instead of building a unique email from scratch for every...
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Security Guide: How to Protect and Monitor Salesforce
As the cost and risks associated with data breaches continue to climb, cybersecurity is a topic that should be a priority for every B2B SaaS company.
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