June 13, 2016·Not every startup needs a CRM, but they are particularly important for Software as a Service (SaaS) companies who have a subscription based model. Some aspects of your business and... Read More
Swept Uses Salesforce Chatter for SaaS Customer Success
Renewals: Where the Profit Lies If you’re a SaaS company with a subscription based model, leveraging Customer Success to decrease churn and increase renewals should always be a priority. Every...
Join CloudKettle at the Sales Machine Summit
We are excited to share that our own Greg Poirier will be in New York this June to moderate a panel at the Sales Machine Summit hosted by Salesforce & Sales...
CloudKettle: Year 1 By the Numbers
It has been one year since I officially left my role as COO of Livelenz to start my own company and looking back, it wasn’t a logical decision. But it was...
How to Create a Creative Communications Guide for a SaaS Company
It used to be that Marketing and Public Relations departments were able to oversee all external communications for an organization. For better or worse, they were able to shape the...
The Salesforce ButtonClick Admin Podcast
This week I got to speak with the ButtonClick Admin podcast about startups and some of the common problems that CloudKettle sees founders are experiencing when scaling their business and how...
The Marketing Over Coffee Podcast: An Interview
In August, Jon McGinley and I flew to Boston and were interviewed by John Wall for the Marketing Over Coffee podcast. We talked about our time at Radian6, before and...
How to Get Your First Job in Marketing
Drink coffee. A lot of it. And don’t do it alone. So you want a career in Marketing? Let me tell you about how I got almost every job I...
Implementing Salesforce at Your Startup? Here’s What You Need to Know
If you are considering implementing Salesforce (or any CRM for that matter) at your startup, there are key things you need to know, or at least be thinking about, to...
Who is CloudKettle?
Update December 2017: This post was written when the company was founded and a lot has changed since then. Check out how we’ve grown here: CloudKettle: Year 1 By The...
The Marketing Automation Readiness Checklist
Don’t Spend Money on Marketing Automation (yet) Marketing automation platforms like Hubspot, Pardot, Eloqua and Marketo are serious investments. Unless you are a startup (more on Hubspot’s plan for startups...
What is Marketing Automation?
While you may not be familiar with the term Marketing Automation, you certainly are familiar with what it does. If you are online, you interact with Marketing Automation platforms like...
How to Build Your First Marketing Automation Workflow
The Content Delivery Workflow Content delivery workflows are the foundation of the marketing automation world. These workflows are the delivery mechanism for ebook, case study and other lead generation efforts on...
Security Guide: How to Protect and Monitor Salesforce
As the cost and risks associated with data breaches continue to climb, cybersecurity is a topic that should be a priority for every B2B SaaS company.
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