Startup Sales and Marketing

Hockey Stick Growth is a Lie

February 21, 2017· The hockey stick growth slide you have in your pitch deck. This one: Throw it away. It’s a lie and makes you look foolish to investors. Why Hockey Stick... Read More

by Greg Poirier

How to Manage Advertising from end to end of the Customer Lifecycle

Joel Burke is a data insights and analytics expert and co-owner of Outshine: a data-driven digital marketing agency that specializes in Adwords and PPC management. Burke also lends expertise to...

The Revenue Stack & the Rise of the Chief Revenue Officer

Around 2015 the title Chief Revenue Officer (CRO) started gaining popularity within the SaaS space. Since then, we’ve seen it become more and more popular among tech companies. In this...

CloudKettle: Year 2 by the Numbers

It’s hard to believe that year two for CloudKettle has come and gone (some days it feels more like year five or six). CloudKettle has no investors or board to...

NEW eBook: Lead Generation and Sales Enablement Guide for B2B SaaS Companies

This is a must read for any B2B SaaS startup or company that’s scaling quickly. During a decade of working with B2B SaaS organizations, two of the biggest gaps we’ve...

Maura Ginty on B2B Pricing and Lead Qualification

Maura Ginty is a marketing executive with deep expertise in content strategy, data-informed marketing, and demand generation. Most recently she worked as the Vice President of Marketing at Kissmetrics before...

How to Track Qualified Leads in Salesforce

In this post we explain how to leverage Campaigns to track qualified Leads in Salesforce. While many organizations measure Marketing’s performance by the number of leads generated “By Source” in...

Know What Your Leads are Really Thinking

The Phone Lady Shares the why & how Behind an Effective Sales call Mary Jane, also known as The Phone Lady, has spent 30 years analyzing the psychology of a...

CloudKettle October Roundup

Salesforce for Startups Bootcamp: CRM for Startups This summer we had the opportunity to present as part of the Salesforce for Startups program at the NYU accelerator. We finally have...

Lead Generation: Getting Organized

Create and prioritize lists then manage your time for success This post is the sequel to Lead Generation: Getting Started, which primarily deals with high-level concepts surrounding targeting prospects and medium...

Alana Kadden on Enterprise Sales

Alana Kadden started her career at Salesforce before co-founding Inqune: a consulting firm that empowers startups to grow quickly by creating programs to onboard and develop employees. You can connect...

Join CloudKettle at Dreamforce

Join CloudKettle at Dreamforce for Partner Marketing: How Great Consultants Collaborate with Salesforce Next week, our president, Greg Poirier, will be one of three panelists speaking on “Partner Marketing: How...

Spring Loaded uses Marketing Automation for Pre-Sales Success

Generating Demand and Creating Customer Intelligence Spring Loaded Case Study Spring Loaded builds unique knee brace technologies. Their flagship product is the world’s first bionic knee brace. After 18 months...