CloudKettle: Year 2 by the Numbers

It’s hard to believe that year two for CloudKettle has come and gone (some days it feels more like year five or six). CloudKettle has no investors or board to...

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Maura Ginty on B2B Pricing and Lead Qualification

Maura Ginty is a marketing executive with deep expertise in content strategy, data-informed marketing, and demand generation. Most recently she worked as the Vice President of Marketing at Kissmetrics before...

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How to Track Qualified Leads in Salesforce

In this post we explain how to leverage Campaigns to track qualified Leads in Salesforce. While many organizations measure Marketing’s performance by the number of leads generated “By Source” in...

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Know What Your Leads are Really Thinking

The Phone Lady Shares the why & how Behind an Effective Sales call Mary Jane, also known as The Phone Lady, has spent 30 years analyzing the psychology of a...

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CloudKettle October Roundup

Salesforce for Startups Bootcamp: CRM for Startups This summer we had the opportunity to present as part of the Salesforce for Startups program at the NYU accelerator. We finally have...

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Lead Generation: Getting Organized

Create and prioritize lists then manage your time for success This post is the sequel to Lead Generation: Getting Started, which primarily deals with high-level concepts surrounding targeting prospects and medium...

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Alana Kadden on Enterprise Sales

Alana Kadden started her career at Salesforce before co-founding Inqune: a consulting firm that empowers startups to grow quickly by creating programs to onboard and develop employees. You can connect...

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Join CloudKettle at Dreamforce

Join CloudKettle at Dreamforce for Partner Marketing: How Great Consultants Collaborate with Salesforce Next week, our president, Greg Poirier, will be one of three panelists speaking on “Partner Marketing: How...

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Security Guide: How to Protect and Monitor Salesforce

As the cost and risks associated with data breaches continue to climb, cybersecurity is a topic that should be a priority for every B2B SaaS company.

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