Why SDRs Should Report to Marketing, not Sales

Previously, we talked about why and how your fast growing B2B SaaS company should invest in building a Lead Generation team. If you’re wondering what a SDR (sales development representative)...

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How to Build a Lead Generation Team

Once your fast growing B2B SaaS company has a Sales team of about three or four members, you may be ready to invest in building a Lead Generation team. The...

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The How to Guide: CRM Integrations

When assessing a CRM, fast-growing SaaS companies often make the mistake of evaluating each SaaS tool they plan to integrate with their CRM as a piece, rather than as part...

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Why SaaS Companies need a CRM

Do You Need a CRM? Not every organization needs a CRM, but they are particularly important for Software as a Service (SaaS) companies that have a B2B enterprise sales model....

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How to Select a CRM

Not every startup needs a CRM, but they are particularly important for Software as a Service (SaaS) companies who have a subscription based model.  Some aspects of your business and...

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CloudKettle: Year 1 By the Numbers

It has been one year since I officially left my role as COO of Livelenz to start my own company and looking back, it wasn’t a logical decision. But it was...

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The Salesforce ButtonClick Admin Podcast

This week I got to speak with the ButtonClick Admin podcast about startups and some of the common problems that CloudKettle sees founders are experiencing when scaling their business and how...

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Security Guide: How to Protect and Monitor Salesforce

As the cost and risks associated with data breaches continue to climb, cybersecurity is a topic that should be a priority for every B2B SaaS company.

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