Why SaaS Companies need a CRM

Do You Need a CRM? Not every organization needs a CRM, but they are particularly important for Software as a Service (SaaS) companies that have a B2B enterprise sales model....

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How to Select a CRM

Not every startup needs a CRM, but they are particularly important for Software as a Service (SaaS) companies who have a subscription based model.  Some aspects of your business and...

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CloudKettle: Year 1 By the Numbers

It has been one year since I officially left my role as COO of Livelenz to start my own company and looking back, it wasn’t a logical decision. But it was...

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The Salesforce ButtonClick Admin Podcast

This week I got to speak with the ButtonClick Admin podcast about startups and some of the common problems that CloudKettle sees founders are experiencing when scaling their business and how...

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How to Get Your First Job in Marketing

Drink coffee. A lot of it. And don’t do it alone. So you want a career in Marketing? Let me tell you about how I got almost every job I...

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Who is CloudKettle?

Update December 2017: This post was written when the company was founded and a lot has changed since then. Check out how we’ve grown here: CloudKettle: Year 1 By The...

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The Marketing Automation Readiness Checklist

Don’t Spend Money on Marketing Automation (yet) Marketing automation platforms like Hubspot, Pardot, Eloqua and Marketo are serious investments. Unless you are a startup (more on Hubspot’s plan for startups...

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Security Guide: How to Protect and Monitor Salesforce

As the cost and risks associated with data breaches continue to climb, cybersecurity is a topic that should be a priority for every B2B SaaS company.

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