Enterprise Sales and Marketing

NEW eBook | The Chief Revenue Officer’s Guide to Revenue & Reporting

June 15, 2017·Our newest eBook, A Chief Revenue Officer’s Guide to Revenue & Reporting, is a must read for any high-growth B2B SaaS company. In this ebook, we cover why Chief Revenue... Read More

by Eilidh Lindsay-Sinclair

Growth Hacking is Checkers, and Integrated Marketing is Chess

Three questions to ask yourself to ensure a growth hack is worth the investment For more on growth hacking, be sure to check out our preceding post, Growth Hacking: the...

Growth Hacking: the Good, the Bad, and the Potential Security Risks

A marketing trend that has become synonymous with hyper-growth is growth hacking. In our experience, often the scarcest resource at fast-growing organizations is employee time. When evaluating if allocating employees...

Top 5 B2B Remarketing Mistakes

Andrew Breen is an advertising expert specializing in B2B SEM. Breen helps B2B SaaS companies drive pipeline with advertising and analytics. He also lends expertise to CloudKettle as the Advertising...

Event Marketing 101

Event marketing can be an effective way to connect with customers/prospects, build brand awareness, and expedite deals. Or, it can be a corporate boondoggle, erode brand goodwill, and be a...

Hockey Stick Growth is a Lie

The hockey stick growth slide you have in your pitch deck. This one: Throw it away. It’s a lie and makes you look foolish to investors. Why Hockey Stick...

How to Manage Advertising from end to end of the Customer Lifecycle

Joel Burke is a data insights and analytics expert and co-owner of Outshine: a data-driven digital marketing agency that specializes in Adwords and PPC management. Burke also lends expertise to...

The Revenue Stack & the Rise of the Chief Revenue Officer

Around 2015 the title Chief Revenue Officer (CRO) started gaining popularity within the SaaS space. Since then, we’ve seen it become more and more popular among tech companies. In this...

CloudKettle: Year 2 by the Numbers

It’s hard to believe that year two for CloudKettle has come and gone (some days it feels more like year five or six). CloudKettle has no investors or board to...

NEW eBook: Lead Generation and Sales Enablement Guide for B2B SaaS Companies

This is a must read for any B2B SaaS startup or company that’s scaling quickly. During a decade of working with B2B SaaS organizations, two of the biggest gaps we’ve...

Maura Ginty on B2B Pricing and Lead Qualification

Maura Ginty is a marketing executive with deep expertise in content strategy, data-informed marketing, and demand generation. Most recently she worked as the Vice President of Marketing at Kissmetrics before...

How to Track Qualified Leads in Salesforce

In this post we explain how to leverage Campaigns to track qualified Leads in Salesforce. While many organizations measure Marketing’s performance by the number of leads generated “By Source” in...

Know What Your Leads are Really Thinking

The Phone Lady Shares the why & how Behind an Effective Sales call Mary Jane, also known as The Phone Lady, has spent 30 years analyzing the psychology of a...