News & Updates

‘Tis the season!

December 17, 2018·The season for late nights, deep discounts, and last minute deals. The season for renewing old relationships, and hurried calls to folks you haven’t seen or heard from in months.... Read More

by Jon McGinley

The 5 Steps for a Successful SaaS B2B Renewal

What is Churn? Rapid growth for SaaS businesses is important, not just to scale, but also to demonstrate traction to investors. However, B2B SaaS companies invest a massive amount of...

Three Things To Consider Before Your Next MarTech Purchase

Marketers are living in a golden age of marketing. No longer do marketers have to rely on mass-marketing initiatives to help reach desired audiences. Instead of launching multi-million dollar campaigns...

Salesforce Security: Admin Checklist

The following post was written by Prag Ravichandran Kamalaveni, Salesforce Practice Lead at CloudKettle. Prag is an experienced consultant and an avid supporter of the Salesforce community. In addition to being...

Protect your Instance: Three Things to Monitor in Salesforce

Salesforce is often thought of as an organization’s “single source of truth”. Full of information from various business units, your CRM provides a 360-degree view of everything that is happening...

Why Excel is a Startup’s Worst Enemy

This blog post was born out of an off-hand tweet written by our President and Founder Greg Poirier that stirred up an interesting conversation. Greg has a decade of startup...

Cross-Channel Data Cleanliness Best Practices

The ability to use cross-channel data in analytics can be extremely valuable if done correctly. In this post we give an overview of foundational cross-channel data cleanliness best practices in...

Greg Poirier Wins EY Entrepreneur Of The Year ® 2018 Atlantic

Last week CloudKettle celebrated an exciting win as our President Greg Poirier was named EY Entrepreneur of the Year in the Professional Services category. We wanted to take this opportunity...

Negative Churn: Reaching the Pinnacle of Customer Success

There is no doubt we are living in the subscription economy. Some of the fastest growing, most successful, and best-known companies are based on subscription, or SaaS, business models. This...

How to Create a Dedicated Integration User in Salesforce

If you’re not sure what a Dedicated Integration User is or you’re not convinced there’s value in having an Integration User, check out our previous blog post: Why You Need...

CloudKettle Launches Free App: BANT+C on Salesforce AppExchange

BANT+C is a free App for Salesforce, from CloudKettle, that can be installed in minutes to create an easy-to-follow, better way of qualifying leads. SDRs know how to qualify raw...

Why You Need A Dedicated Salesforce Integration User

Salesforce is the most powerful CRM in the world, in large part because of how diverse the ecosystem of tools that can be integrated with it is. Organizations have long...

How to Audit your Lead Management Efforts

Many Sales organizations worry or complain they don’t have enough leads. In our experience, that’s rarely the case. Once a fast-growing organization has hit its stride, the problem isn’t the...